Magnetic Play

80 Magnetic Letters in 5 bright colours ideal for introducing your child to early letter recognition, letter sounds and how to form simple words. E...

This bright and chunky construction set is ideal for young children, as the pieces are easy to connect and take apart.The set includes a mixture of...

SmartMax My First Safari Animals is designed for children ages 1 - 5 years. Offering an early, safe, and fun introduction to magnets. Easily to bui...

SmartMax My First Farm Animals is designed for children ages 1 - 5 years.Offering an early, safe, and fun introduction to magnets.Easily to build a...

100 piece set includes a car base with wheels and eight different shapes so that kids can now stretch their imagination to the next level.  Imags E...