Under 3 Years Playtime

Police Chase Charlie's WOW button opens his roof and his policeman Play Friend fits neatly inside; There's even a place for his trusty police dog...

Fireball Frankie is a battery-free push & go sports car with realistic engine sounds — built for little car enthusiasts aged 1 to 5. How It Wo...

The WOW Play People Set brings community helpers to life with 4 chunky, safe figures designed for little hands from 10 months old. About the Set M...

SmartMax Start is the perfect first magnetic building set — oversized, super-strong pieces designed for little hands to safely explore the magic of...

My First People by SmartMax is a magnetic mix-and-match toy that sparks imaginative play and introduces toddlers to the magical world of magnetism....

This adorable wooden Trumpet is sure to delight little ones as they learn to play along in time to the music, make up their own or just enjoy creat...

Peek-A-Zoo is a playful stacking challenge that helps toddlers learn colours, animals, and spatial concepts through hands-on fun. How to Play Pick...

Realistically detailed animals designed for little hands and big imaginations! Figures invite imaginative play and are perfect for vocabulary devel...

Jumbo farm animals designed for little hands and hours of imaginative play. Realistically detailed figures inspire independent or collaborative pl...

Children will go on their own jungle safari with these jumbo animals! Realistically detailed figures invite imaginative play and are perfect for v...

Catch the worm! With the feeding of the woodpecker toy, children slip into the role of the parent bird and, thanks to the magnetic beak, catch wor...

What are we training today? The Motor Skills Master 10-in-1 by Topbright supports the curiosity and developmental urge of children from 12 months....

Busy Board Deluxe Set by TOPBRIGHT is an interactive play set for children aged 12 months and over, supporting fine motor skills, hand-eye coordina...

Soft bricks set helps children develop physical skills and spatial awareness. Encourages exploration of space, shape, and colour while developing g...

A high-quality, accurately tuned 8-note xylophone designed to spark creativity and musical curiosity in young children from 12 months+. What's Inc...

Magnetic Fishing Fun – a delightful reinvention of the traditional rod & line game specially for toddlers. Young children will be able to spend...

All aboard for alphabet adventures!   Your little one will be on the fast track to learning their ABCs with a friendly, buildable train featuring ...

Shake things up with this cute  Set of 6 wooden Egg Shakers!   Designed with a smooth natural wood finish and vivid rainbow stripes, this mini perc...

The Edushape Helicopters & Airplanes are interactive pull-back vehicles designed to entertain toddlers while supporting early skill development...

The Edushape Push & Pull Racers Trio is designed to introduce young children to cause and effect, motion, and early physics concepts through ac...

🎵 MUSICAL GIFT SET - The adorable Savannah Rhythm Gift Set from Halilit includes four tactile animal shakers. These shakers are perfectly sized fo...

The Halilit Small Hands Music Pack contains: 1 x Mini Rainbomakers 2 x Rainboshakers 1 x Baby Drum  4 x Baby Rattles 2 x Cage Bells 1 x Mini Orches...

Learn about colours and shapes – learning about shapes and being able to recognize different shapes is one of the key fundamental math skills that...

STACKABLE CAT - First stack the shapes on top of each other, then finish the tower with the cute cat's face! This quirky set features 7 colourful ...

Encourage the child's dexterity with the help of this wooden Bead Frame. The child can guide the colourful and marine inspired beads up and over, ...

First Posting Box. Consists of 6 play pieces. Width: 140mm, Depth: 140mm. Age 1+ years. Made from high quality, responsibly sourced materials. To ...

BABY BEAR TEETHERS - Relieve your tot’s aching teeth & gums with our 2 piece Bear Teether Set; includes a teething ring and a 2-in-1 rattle &a...

Miniland doll with Hispanic features. This doll belongs to our Miniland Dolls collection that promotes the value of equality within kids regardless...

Miniland doll with Asian features. This doll belongs to our Miniland Dolls collection that promotes the value of equality within kids regardless of...

Features a colourful prehistoric scene with 5  chunky lift-out dinosaurs. Each carefully constructed piece matches up to co-ordinating colours on ...

This set of soft stacking cubes with contrasting color patterns and rattle inside stimulates your baby to reach the developmental milestones of his...

MEET Dottie the Fine Motor Cow; She's ready for fine motor skills fun and learning colours BUILDS FINE MOTOR SKILLS: Your child develops strength ...

The Fire Truck has no metal axles, so it's safe for kids. The sturdy roof ladder pivots and rotates 360 degrees. Two removable side ladders. Made f...

Designed for the rigors of daily use in a day nursery or crèche, a top quality supportive ring for babies with added sensory activities built in. C...

Designed for the rigors of daily use in a day nursery or crèche, a top quality supportive ring for babies with added sensory activities built in. C...